Thursday, 22 January 2015

#DIALW Day Six - river laundry, pub grub and marketing strategies

Day six has come around already! We are so close to having the shots to complete the edit, we have shot the beginning and ending it's just the darned middle, crossing the t's and dotting the i's in the narrative. The very loose edit comes in at 25 minutes so I expect we are looking at around a 20 minute movie. Although during our production meeting at the Mayfly pub we did tentatively decide on our marketing strategy for this flick. But you know the old adage, "don't tell everything you know", well marketing is the secret sauce innit?

As it has been put so succinctly many times before:

RULES FOR SUCCESS
1. Don't give away everything you know.
2.

Our marketing strategy falls somewhere under rule 2 :-)

I can however reveal some of what lies behind continued success, that is:

Simple
Unexpected
Concrete
Credible
Emotional
Story
Serials

Easy huh?

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