Thursday, 25 February 2016

Economics of Filmmaking & Finding Your Audience

Hands up if your film has made a net or gross profit.

OK, anyone with their hands up, they can leave the room. You have nothing to learn here (although you are welcome to stay and gloat).

If you want to give up the day job and earn a living through the business of show, you have to have your content make money, right? I mean sure, "do what you love and the money will follow" is something people say to the aspirational but at what point can you make a profit from passion?

I'm not sure I have any answers, but I do have research. Data. 18 months worth of data.

I present to you, Exhibit A - an award winning short film made by a team of dedicated filmmakers with much care and attention - and a passion for storytelling. It was shot over a few nights in November 2014 and cut into its final form and uploaded to the public in January 2016. The film has been marketed to festivals across the world (as well as a lot of admin time this costs real money in terms of entry fees - arguably tax deductible as part of the marketing budget). It's now on Youtube with appropriate metadata tags for SEO.

208 views at time of writing.

Here I present to you Exhibit B - a genre and brand exploiting short video made in a few minutes by a single hack of a filmmaker with a focus on delivering an experience for a defined audience - and a passion for stereo sound. It was shot realtime and uploaded with no editing. Tagged in Youtube within minutes. The film has had no active marketing; only passive metadata tagging for SEO. Arguably someone had to buy the product in this video which is a negative cost - however, it is a tax deductible line item from the marketing budget, right?

423 views at time of writing.

I said I don't have any real answers. I don't. There can be no absolutes when markets are fluid.

Which movie would you rather watch, and why?

Which movie would you rather make, and why?

What I will say at this point is that both of these movies have generated revenue on Youtube - and at time of writing one of them has generated almost 400% more revenue than the other.

No comments:

Post a Comment